The world of SEO changes regularly. In fact, we’d say that it’s one of the fastest-changing industries out there.
As such, what can be a key component of SEO one year can be completely unsuitable the next. And that could be a particularly long period of time – in some instances, things change monthly.
Now because things do change so regularly, it can lead some to believe that certain techniques are no longer suitable to use as they’re outdated. But whilst this may be the case in some instances, it doesn’t apply to all techniques and the following three are perfect examples that aren’t as outdated as you may believe.
1. Using meta titles and descriptions
In the very early days of SEO, meta titles and descriptions were a key component to a successful strategy. However, as people misused them, filling them with keywords rather than using them for their intended purposes, Google devalued their worth.
Today, if you use them how they actually are intended to be used, though, they can be a great way to describe exactly what the visitor will see when they click through from the search engines to your website, something that impacts on the customer experience and as a result, your ranking in the search engines.
2. Building links
When Google rolled our their Panda and Penguin updates, in part penalising websites for excessive and unnatural link building, a lot of people took this to mean that building links was no longer something they should focus on when it comes to SEO.
The most important points to note with this, however, are the words ‘natural’ and ‘excessive’.
Link building is undoubtedly still something that can be (and should be) utilised today – and simply put, as long as the links are gained as naturally as possible and come from high quality, relevant sources, they’re only going to have a considerably positive impact on your strategy.
3. Guest blogging
Matt Cutts, one of the most notable members of Google when it comes to SEO, recently announced that guest blogging was no longer an effective resource for use when you’re looking to improve your search engine ranking position.
Whilst there is some truth in this, guest blogging shouldn’t be completely ruled out and you simply need to look at the ‘quality over quantity’ aspect.
Guest blogging is a fantastic resource with various benefits, but if you want to see any of them, you need to be delivering high quality, unique content to an audience who are genuinely going to enjoy reading it and find it useful. If you decide to publish any standard of content on any blog that you can, the results are going to be almost non-existent.
The world of SEO does change regularly and techniques do become outdated – but not all of them do and the reality is, you need to understand that quality rules above all else in SEO. If you’re utilising any technique in a high quality, natural way, you’re going to see results. It’s as simple as that.
Image: richardzinho (Flickr)