While you may not be aware of it 2018 Google changes and GDPR issues have raised new issues which website owners need to be aware of. Put bluntly, these changes
Category: SEO
The Future Of SEO
Search engine optimisation is, and always has been, a rapidly changing discipline. Google continually develops and updates its algorithms in order to provide a better service and to outwit anyone
How SEO rankings will get more complicated
For the past few years the world of SEO has been changing dramatically. However, most of this change has focussed on SEO techniques. It is no secret that Google doesn’t
The changes with meta descriptions
Many website owners are noticing that their carefully crafted meta descriptions are no longer appearing in the search results on Google. Instead Google has taken snippets from the text or
Modernising Your Keyword Research
Although most SEO techniques evolve almost monthly, keyword research, planning and implementation has remained the same for a long time now. How SEOs and web masters identify their keywords tends
A Good SEO Foundation
Before you go about an SEO campaign it is vital that you have a good SEO foundation. It does not take very long and if you have a good website
How to write web copy
Not everyone who is good at writing is good at writing web copy. Writing web copy is a specific skill that requires a set of rules and techniques in order
SEO ideas for 2015
Creating an SEO plan is a tricky business. The rules keep changing as fast as you can plan. However, if you have been following SEO for a few years then
Why you shouldn't be ignoring engagement
The one thing that all marketers strive for is engagement with their customers. A customer who feels like they have a two-way relationship with a brand is more likely to
SEO Lessons From 2014
2014 has been another fast-paced year for search engine optimisation. Google has continually rolled out updates, big and small throughout the year. Some you will have noticed, some you may