PR and SEO

As digital marketing evolves and marketers get to grips with all the different communication platforms available to them strategies are becoming more and more integrated. This is as it should

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Local SEO check list

If you are a local company, then you will want to focus on local SEO. This means that when people in your area our searching for your product or service,

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White Hat or Black Hat?

When you are working on your search engine optimisation you will be faced with a dilemma: Should you use black hat or white hat link building techniques? White hat techniques

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Link Building Trends

The fantastic Moz.com link building survey was released earlier in the month and it reveals some new insights into link building trends. To give you some background information Moz.com is

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3 Factors Affecting SEO Rankings

(That you can’t do much about)   Search engine optimisation isn’t an exact science. Google’s algorithms determine where your site sits in the rankings are complex and influenced by many

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The Importance of the Top 3

Ideally you should be appearing in the top 3 natural listings in Google for your main keywords. If you haven’t started on your SEO yet it could take you up

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Funnel Vision and SEO

If you know anything about business, which I’m sure you do, you’ll know about the Sales Funnel. If you go to any business workshop, open any business text book, go

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Those Little Photos In Google

If you spend a long time looking at Google and if you spend a long time tracking your competitors then you may have become irked by those little photos. You

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The “no-follow” link

To build your SEO you need to build the links from other websites to your website. There are a number of ways of doing this and an awful lot of

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