From mobile responsive websites through to in-depth search marketing strategies, themselves taking into account numerous resources, take the time to invest in everything correctly and you’ll be rewarded with the results you need and deserve.
The problem that a lot of people have, however, is that they don’t realise exactly what they need to invest in. Instead, they take a guess at where they believe their investment should be made. More often than not, this means they end up neglecting a vital component.
And in almost every respect, the most vital component is content.
Content should be seen as your digital strategy’s foundations. Upon it, you can build everything. If the content (and therefore the foundations) are weak, you may see some success, but it will eventually fall to pieces as the foundations aren’t strong enough to maintain it. If the content’s invested in correctly and delivers exactly what it needs to, however, you’re going to see both instant and continued success.
The reason behind this is that above all else, as consumers we thrive on content. It doesn’t matter whether you’re looking at Twitter and regular 140 character updates or a blog where you’re expecting to read over 2,000 words worth of engaging copy, we all read online regularly and expect it to be of the highest quality.
Therefore, the more content that’s delivered in the most suitable way possible, the more satisfied we are as consumers – and the more satisfied we are, the more likely it is we’ll make purchases from a brand and continue to engage with them in the future.
What’s more, with the customer experience today a key component of SEO (and the wider search marketing umbrella), if your customers are happy with you as a company, you’re going to be rewarded with improved ranking positions in the search engines, helping to drive even more traffic to your website.
There’s a lot we can talk about when it comes to content, but if you want to see success online today, you need to be producing the highest quality content you possibly can. You can invest in every resource possible and will undoubtedly see success if you don’t focus on content, but the reality is, if you don’t, your success will only be short-term and no where near to the level that’s possible.