A responsive web design is essential for getting more visitors to your website. If your website isn’t responsive then you should look to upgrade if you don’t want to lose potential customers.
Responsive designs adapt depending on what device is used. Looking at a web page on a PC is a very different experience than looking at a website on a smart phone. The design and functionality needs to alter for different screen shapes and sizes.
Many people now browse the internet on smart phones and tablets. If your website doesn’t function correctly on one of these devices it will be very difficult for potential customers to find the information that they need about your business.
Not only this but search engines rank mobile-friendly sites better in search results, so you stand more chance of being found by potential customers. Google now highlights mobile-friendly results in the search pages, which could indicate a further bias towards responsive websites.
If you are unsure whether or not your website is responsive or not, then you can check by opening your website on a different device, or if you do not have access to a different device then changing the size of your browser window will show if it adapts to the different shape.
Upgrading your website to a responsive design does not need to be time consuming or expensive with a good website design company. Web visitors now want the flexibility to browse on different devices so without a responsive device it will not be long before you start to lose customers.