Before you even start to think about the design of your website you need to know about one of the most important factors: convertibility. Increasing website conversion rates is one of the toughest challenges of any business owner or webmaster. There is no point in having a website if visitors do not turn into customers. In this 3 part guide South Wales Web Solutions will talk you through some of the key ways to increase the conversion rate of your website.
Design for your customer
The internet has increased the efficiency of many tasks. The result of which is that it has made general consumers exceptionally impatient. Consumers browsing the internet do not want to wait, they do not want to be interrupted and they do not want to struggle for information. Website visitors must be able to get the information that they need as quickly and as easily as possible.
That is why at South Wales Web Solutions our web design is focussed on the end user. Our websites are easy to navigate and provide exactly what information is needed in the place that customers expect it to be. The menu bar being obvious and easy to work is crucial to a good website. Customers do not want to see introductory pages that take a long time to load and they do not want to have to browse around the whole site until they find what they want.
All our websites are also quick to load. This is important both for consumers and for search engines. Not everybody who is looking at your website has super-fast broadband, which is why we like to keep things simple and create beautiful, professional websites that load quickly and do not display anything that will slow the load time down or won’t be displayed on some browsers.
A responsive website is also key to being user-friendly. South Wales Web Design ensures all our websites are responsive and fit on a variety of different screen sizes. Many people do not browse the internet on a PC any more, instead they use smart phones or tablets. Therefore your website must look good on these devices. If your website doesn’t look good on a different device then you are likely to put off a large number of potential customers.
When you consider your website design do not over-complicate things. New users won’t know where information is kept, they must be able to navigate straight to it without being forced to wait.