We have already discussed the importance of ease of use for a website with a high conversion rate, but there are also other factors that you need to consider in order to make a website visitor turn into a customer.
One of the main reasons for a high bounce rate is website visitors simple clicking on a site that doesn’t offer them what they are after. This is why it is vital to properly research your keywords and to fill in your meta data and content accurately.
Many business owners are tempted to exaggerate what they offer or to mislead customers in some shape or form in order to bring them to the website. This is not always a good tactic as you could put of genuine customers.
Knowing what keywords potential customers are going to type into a search engine in order to find your site is a lot more complicated than it may at first seem. You then have to research what volume of traffic you are likely to get for each keyword and how high the competition is for getting to the top of the search engines. As well as that Google is now concentrating on local searches, so a keyword that is popular in one area may not be popular in another.
South Wales Web Solutions offers comprehensive SEO packages so you can guarantee that your meta data and web content is written perfectly to attract your customers, not just to increase your website hits.
This is especially true for businesses that are engaging in AdWords campaigns. It is highly recommended that you employ an experienced professional to manage an AdWords campaign as you could end up spending a lot of money for website visitors but no customers.
Creating good content is not just about the search engines and appearing on Google, it is also about the creating content that your customers will find interesting. You can use good content to establish your brand as an industry leader and to add value for your customers. Content needs to be readable and search engine optimised so it works for both customers and Google. We offer a copywriting service that will add real value to your website and work towards converting those website visitors into customers.