SEO – the shortened version of Search Engine Optimisation – is what is needed to improve the position that your website is seen in organic searches on the search engines, sites such as Google.
The higher up in the pages your website is found, the more traffic it is likely to receive from visitors, which should lead to more sales.
Your goal should be to get to page one (hopefully position one) but depending on the market you are in, or the budget you have, position one could be wishful thinking.
For example, if you are in the mobile phone market, it is highly unlikely that you are going to get anywhere near position one, or even page one, due to the stature of companies such as EE or Vodafone.
However, if you’re offering a niche product or a service in a defined geographical area, you stand a pretty good chance of at least getting to page one if you are patient and follow some basic principles.
Keywords are the words associated with your business that your customers and clients will type into the search engine to try to find you. So if you run a physiotherapists, then your keywords could be ‘massage’, or something a bit more specific, such as ‘knee problems’.
Once you have identified your keywords, then you need to make sure these are in the body of your pages.
One of the main tools used by search engines to determine your page ranking is known as a spider. A spider is piece of software that crawls the web in a methodical, automated manner.
They browse everyone’s websites to identify the actual copy written on the page along with things like use of key words and phrases.
To ensure the best results for when these spiders crawl through your website, you should regularly change the content your website holds. Whether you do this by changing images and text, or by having a blog page – which you will add blog posts to on a regular basis – it is all good, as far as the spiders are concerned.
The requirements search engines go by can change often, so it is always best to keep up-to-date with what is going on in the world of Search Engine Optimisation.
But, that doesn’t change anything about what we have mentioned, so always be sure to keep up your side of the deal, and Google will do theirs.