In this 3 part guide we are looking at the digital marketing activities that you will want to consider once you have built your website. After investing in a website it makes no sense to keep it hidden away in the depths of the internet where people are not going to be able to find it. We have just looked at why and how you should keep your website updated, now we are going to look at activities surrounding SEO.
Search engine optimisation is the process you need to take in order to be found on search engines such as Google, Yahoo and Bing. Websites do not get to the top of Google by accident. It takes time and effort and sometimes money to get there. But once you are there you will notice a dramatic increase in website hits.
There are 2 strands to SEO: onsite and offsite, but before you do either of those you need to decide on your keywords. Keywords are the words or phrases that potential customers type into Google and are the ones that you want to be found for. If you run a dog grooming parlour in Swansea, then you would hope to be near the top of the search engines when someone types in ‘dog grooming parlour in Swansea.’
But it does not stop there, people are also going to type in ‘dog groomers Swansea’ and ‘Swansea dog grooming’. It is an SEOs job to pin point the exact phrases to target, looking at the likelihood of conversion and the number of people that search those phrases.
With keywords identified it is time to move on to fitting the keywords into the website so the search engines know what it is you offer. This is done in the meta data and through the text on the web pages. It can also be achieved through images and videos. All this is your onsite SEO.
Offsite SEO involves building the authority of the site. Google wants to know exactly which dog grooming parlour in Swansea is the best. It does this by seeing how many other websites link to your one. If lots of other websites link to you, then chances are that you are popular.
Unfortunately because good SEO is so vital for so many businesses it has attracted vast numbers of scammers who try to beat the system, so Google continually updates its methods. This is why your SEO must be fully up-to-date and you need an expert to manage it for you.