The Importance of First Impressions through Web Design

Cardiff
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When a potential client visits your website it is essential that they are tempted to stay and are not inclined to immediately hit the back button to continue browsing. This is the equivalent of a customer walking into your business and immediately walking straight back out. If anything it is worse as you cannot chase after them and talk them round, they are lost – possibly forever and you may never get a second chance to make that all important, first impression.

As leading web design practitioners, serving many businesses in Cardiff and the rest of South Wales, this is something that is always at the forefront of our minds when designing a site for a client. Our ultimate aim every time we take a brief, is to create a design that reinforces the brand, is both visually pleasing and easy to navigate round. It needs to have impact for all the right reasons and have the functionality to allow browsers to find the information they require with ease and quickly. You’ve got 10 seconds on average, to captivate the attention of the visitor to you site and if they have not found what they are looking for in this short space of time, they will move on to the next site – your competitor !

Our Cardiff team are specialists in balancing colour, imagery, layout and text to create impact whilst matching the brand profile therefore giving the site credibility with existing customers and confidence to the new. We will always endeavor to deliver a consistent message that is inline with the marketing strategy of the business, to build the brand profile, enhance reputation and ultimately increase sales.

After visitors have been captivated by the visual impact of the site it is important that the content lives up to their expectations. The information presented has to be suitable for the target audience and this is where we utilize the experience and knowledge of our client. We very much see the development of any design as a team task and therefore foster very good working relationships with all our clients so that we include the appropriate details relating to the industry they are reaching out to.

It is this relationship building that we consider being one of our main points of difference between us and our competitors. We are regularly complimented on our service and will always go the extra mile to ensure that customer satisfaction is guaranteed.

It is therefore safe to say that the importance of your website is significant. We recognize this at South Wales Web Solutions and by investing in the skills we employ, our website design Cardiff and South Wales team will ensure that both you and your clients will not be disappointed.