Why Is Social Media So Important For Organisations Today?

Twitter: Social MediaBeing in business over the last 10 years has arguably been one of the most difficult times for any organisation. With so much change and development taking place, it’s been complex for many to try and stay up-to-date with the continually updated requirements.

At South Wales Web Solutions, we offer a range of different services, such as SEO to make life as easy as it can possibly be for any organisation today, by removing – or at least reducing – as many of the digital media related stresses as we possibly can.

Over the last few years in particular, there’s been a huge focus on one specific thing – and that’s social media.

From Facebook and Twitter through to LinkedIn and Pinterest, there are literally hundreds of social media networks and resources available for organisations to utilise and it can therefore lead to many being so confused that they simply take a step back from them all.

But, on the most basic of levels, this is the worst option you can take, as social media is fast becoming not just something organisations are being advised to utilise, but something that is almost a necessity to utilise.

And the primary reason behind this is because of consumers’ changing communication requirements.

A few years ago, providing your target audience with an e-mail address and telephone number met their contact needs. If they had a question or a query, they could pick up the phone or write an e-mail.

As with all things digital media related, however, these requirements have changed. Consumers want quicker and more effective communication channels and in various respects, social media can meet these updated requirements perfectly.

But what’s also beneficial about social media is that it allows you to provide your target audience with regular information on your products, service and company as a whole, as well as your views on certain industry-related matters.

Perfectly suited to the fact that as consumers, we’re wanting to know more about organisations today than ever before (something that stems from the financial crises of late – we want to be confident that we’re spending our money with the right organisation), because social media platforms are two-way resources, you can essentially kill two birds with one stone.

Social media is a fantastic resource for a variety of reasons. However, what’s important to understand is that whilst you may find it complex to integrate it within your digital marketing strategy, it’s no longer a ‘nice-to-have’ and it’s fast becoming a necessity – but just like SEO, we can take this worry away from you too and you simply have to contact us to find our more about the social media services we offer.